Hybrid & Virtual Events Production
Elevating the Experience; By Mariana Fernandes, August 4, 2020
It’s already been established that virtual and hybrid events are standard. 2020 saw the majority of planners avidly consuming educational content on the topic, reading every article under the sun about
virtual audience engagement, sponsorships, speakers, and more.
But how much attention was actually paid to the virtual event production aspect?
We already talked about the importance of storytelling. How detrimental a low level of excellence is to the success of your event. And how the notion that a platform alone is enough to create an engaging
and exquisite experience akin to that of an in-person event is dangerous. Because if we are looking to engage with our audience, we must keep our standards high.